Nike Women’s Instagram feed is goals. It features typically athletic women doing amazing things. I regularly go there when I know I should work out. Whenever I’m in a kind of ‘look at them, now look back at yourself’ work-out shaming vibe. But, today everyone is talking about Nike for another reason. A photo they shared last week is being shared all over the place. Possibly because it’s so different from the rest of the images, but mainly because it features a gorgeous plus-size model doing her thang.
Of course, curvy girls work out, I am curvy after all, so I’d know. So it makes sense to represent them in the media, and tailor for them with sports bras. One week later, it seems like the world is only just seeing this image…
@NikeNYC @nikewomen go @palomuh love this advert #thisgirlcan #challengeperceptions
— M (@emilypeapod) July 18, 2024
Coolest girl @palomuh lands body-positive @Nike campaign: https://t.co/FVvs9mX8WY pic.twitter.com/bRXs5tWi1M
— Oyster Magazine (@OysterMag) July 19, 2024
Nike is doing it right at the moment, with images shared on their Instagram feed being more of a representative of real women’s bodies:
A photo posted by NikeWomen (@nikewomen) on Jul 16, 2024 at 9:12am PDT
And their hugely popular ‘Da Da Ding’ video that celebrates Indian athletes and has been viewed over 1,000,000 times was recently praised by Sheryl Sandberg.
On her Facebook page, she said: ‘Amazing ad from Nike celebrating the strength and power of India’s women athletes, from Joshna Chinappa to Rani Rampal. The story behind this ad is also inspiring: Deepika Padukone, an actress and one of the featured athletes, shared how sports saw her through some of the darkest days of her life.
“Two years ago, I struggled with depression. I almost gave up. But it was the athlete in me that gave me the strength to fight.” Today she remembers an old lesson her father taught her: “To be the best, always remember the three Ds: discipline, dedication, and determination.”
Great to see Nike showcasing women’s strength. #JustDoIt.’
How great is it to see diversity in athleticism? Do Nike’s body positive images inspire you? Let us know in the comments, and have a watch of the chill-inducing video for Da Da Ding below:
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